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SAP Customer Data
Stand out from the competition by identifying your customers and responding to their needs in real time with the SAP Customer Data solution implemented by LeverX.
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What is SAP Customer Data?
SAP Customer Data is an advanced solution that gathers all customer data your business receives into a unified customer portrait. With such data, you can significantly increase your customers' engagement by showing them exactly the products and services they are looking for, at the right time and place.
SAP Customer Data in Numbers
Benefits of SAP Customer Data
Identify hidden opportunities
Understand your customers better
Deliver a personalized customer experience
Enhance customer data privacy
Generate actionable insights and predictive actions
Increase conversion, retention, and loyalty rates
Reduce IT resource strain
Accelerate business growth
Boost revenues
Key Features and Functions of SAP Customer Data
SAP Customer Data Platform
- Creates holistic customer profiles based on unifying online, offline, transactional, operational, and other customer information
- Generates customer profiles and provides for specific cases concerning data privacy and regulatory risks
- Provides insights to marketing, e-commerce, in-store, sales, and service engagement touch points for a more personalized approach
- Connects account profiles to the back-office system
- Delivers insights for better decision-making in real-time through continuous segmentation and audience management
- Increases conversion, retention, and customer loyalty rates
- Adequately addresses data privacy issues
- Accelerates business growth together with contained IT spending
- Optimizes Supply chain and product innovation
- Generates insights for a greater level of personalization
- Selects the right customer profiles for different business needs
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How SAP Customer Data Works
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Company
How We Can Help
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Consulting
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Implementation
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Integration
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Support
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Application management
Industries We Serve
Why LeverX?
Proven track record
Industry experts
SAP partnership
Quality and security track record
Investment in innovation
Flexibility
Implementation Roadmap
- Current Processes Evaluation: Assess existing business processes and identify the organization's needs.
- Defining Technical Requirements: Create a detailed specification of the functional and technical needs of the new system.
Discover
- Setting Goals and Objectives: Establish and agree on the goals to be achieved throughout the project.
- Assembling the Project Team: Appoint team members and define their roles and responsibilities.
- Project Plan Development: Create a comprehensive plan that outlines project phases, timelines, resources, and key performance indicators.
- Budget Determination: Estimate and approve the budget.
- Specifications Preparation: Develop the technical and functional specifications for the development team.
Prepare
- Ensuring Business Requirements are Met: Check that SAP Customer Data aligns with business requirements and project objectives.
- Data Validation: Verify the accuracy and compliance of the data.
Explore
- Data Migration: Transfer data from existing systems to the new one.
- System Configuration: Set up the solution according to requirements and specifications.
- Customization: Develop additional features and modules, if the standard solution does not meet all needs.
- Integrations: Configure SAP Customer Data to work with other IT systems and applications.
Realize
- Testing: Perform functional, integration, regression, and load testing to ensure that all works correctly.
- User Training: Organize sessions to help users become familiar with the new system.
Deploy
- System Readiness Check: Verify that the system is ready for operational use.
- Launch: Officially transition to active use of SAP Customer Data.
- Ongoing Support: Continuously monitor solution performance to identify and resolve any issues.
Run
CONTACT US
If you are looking for an SAP Global Strategic Supplier or Technology Partner for your business, fill out the form below, and we will contact you at short notice
FAQ
SAP Customer Data improves customer relationships by centralizing and harmonizing customer information from multiple sources, creating a single, unified customer profile. This comprehensive view enables businesses to understand individual customer preferences, behaviors, and needs, allowing them to deliver personalized interactions and experiences. Whether through marketing campaigns, sales engagements, or customer service, this tailored approach fosters stronger emotional connections and builds trust with customers.
Additionally, SAP Customer Data empowers businesses to anticipate customer needs and respond proactively. With features like predictive analytics and AI-driven insights, companies can recommend relevant products, offer timely assistance, and resolve issues before they escalate. These capabilities drive customer satisfaction, loyalty, and long-term relationships, ultimately enhancing business performance.
Yes, SAP Customer Data seamlessly integrates with various SAP solutions, such as SAP Marketing Cloud, SAP Service Cloud, and SAP Commerce Cloud. SAP Integration services provided by LeverX enable businesses to consolidate customer data across all touchpoints, creating a unified experience for both customers and employees. For instance, data from SAP Sales Cloud can be used to inform marketing campaigns in SAP Marketing Cloud, while insights from SAP Service Cloud can improve personalized offers in SAP Commerce Cloud.
Beyond the SAP ecosystem, SAP Customer Data also integrates with third-party applications and external data sources. This interoperability ensures that organizations can build a flexible and connected technology stack, breaking down silos and fostering collaboration across departments.
SAP Customer Data is built with robust security measures to safeguard sensitive customer information and ensure compliance with global data privacy regulations like GDPR, CCPA, and others. The platform uses encryption to protect data both at rest and in transit, ensuring that customer information is secure against unauthorized access. Role-based access controls further enhance security by restricting access to sensitive data based on user roles and responsibilities.
Additionally, SAP Customer Data supports consent management, allowing businesses to transparently collect, store, and manage customer consent for data usage. Audit trails and compliance monitoring tools ensure that companies can demonstrate adherence to regulatory requirements, reducing the risk of non-compliance and maintaining customer trust.
Yes, SAP Customer Data includes advanced analytics and segmentation tools that help businesses categorize customers into meaningful groups based on demographics, behavior, purchase history, preferences, and more. These insights enable organizations to develop targeted marketing campaigns, personalized offers, and tailored engagement strategies for specific customer segments.
Dynamic segmentation capabilities allow businesses to adjust groupings in real-time as customer data evolves. For example, customers who recently interacted with a marketing campaign can be segmented into a new group for follow-up engagement. This level of granularity and flexibility ensures that businesses can deliver highly relevant and impactful messages, improving campaign effectiveness and customer retention.
Yes, SAP Customer Data provides real-time insights into customer behavior and preferences through advanced analytics and AI-driven tools. By analyzing data from various touchpoints, such as website visits, purchase history, and customer service interactions, the platform helps businesses understand how customers engage with their brand and identify trends or patterns in their behavior.
These insights empower businesses to make informed, data-driven decisions, such as refining marketing strategies, optimizing product offerings, or enhancing service delivery. Predictive analytics further enable businesses to forecast customer needs and preferences, allowing them to increase engagement, improve satisfaction, and proactively drive loyalty.
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What happens next?
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1
An expert will reach out to you to discuss your specific migration needs and requirements.
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2
We will sign an NDA to ensure any sensitive information is kept secure and confidential.
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We'll work with you to prepare a customized proposal based on the project's scope, timeline, and budget.
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