Improve customer acquisition with SAP Marketing Cloud

Name: leverX Company
Brand: LeverX
Rating: 4.9 (114 reviews)

Ensure accurate and timely payments to employees

Collaborating with an SAP Gold Partner provides access to resources and seasoned professionals, ensuring your project's reliability. Their expertise tailors SAP solutions for your unique needs, optimizing ROI and efficiency.

Partnering with an SAP Global Strategic Supplier goes beyond buyer-seller dynamics. They provide critical solutions for global operations, collaborate on product development, and drive strategic initiatives.

Such companies help businesses solve complex problems, deliver exceptional user experiences, and drive digital transformation using design thinking and innovation expertise. They leverage SAP's best practices and cutting-edge tools to create user-centric solutions.

Key Features

Benefits

Roadmap

Expert consultation

SAP Marketing Cloud (formerly: SAP Hybris Marketing Cloud) is a solution for automation and management of all marketing processes, starting from planning and setting up campaigns to the evaluation of their effectiveness.

SAP Marketing Cloud offers rich functionality that allows effectively dealing with:

commerce marketing
marketing resource management
customer loyalty management
customer profiling and segmentation
marketing analytics

— How to determine when customers are ready to buy?

— Is there a way to offer your customers the products and services they really need?

— How to create attractive personalized offers?

— How to anticipate the demand and stay ahead of the competition?

— How to attract and retain customers?

SAP Marketing Cloud helps to solve these and other issues, allowing you to achieve all of your marketing goals. The platform offers different communication channels, contributing to the improvement of marketing processes and customer acquisition.

Big data processing

SAP Marketing Cloud handles vast amounts of data, giving you valuable insights into customer behavior and trends.

Predictive analytics

By using predictive analytics, you can anticipate customer needs and make more informed marketing decisions.

Algorithms that determine targeted groups of customers

Smart algorithms automatically identify the best customer segments for your campaigns, improving targeting and engagement.

Creation of customer profiles

SAP Marketing Cloud builds detailed customer profiles, giving you a clear view of preferences and behaviors for personalized marketing.

Generation of targeted recommendations

With tailored recommendations, you can offer customers products or services that interest them.

Planning

The platform helps you plan your marketing activities with ease, ensuring that campaigns align with your overall business goals.

Budgeting

SAP Marketing Cloud simplifies budgeting, allowing you to allocate resources effectively and control spending.

Marketing performance management

Track the success of your campaigns in real time to adjust strategies and improve outcomes with performance management tools.

Tools for analysis of marketing campaigns

The analysis tools offer deep insights into your campaigns’ performance, helping you fine-tune future strategies for better results.

Support of various channels for interactions with customers

Online stores
Mobile applications
E-mail
Chats/contact centers
Social networks (VK, Facebook, and Twitter)

Planning

Marketing calendar
Planning mechanisms
Tools for budget allocation and control

Analytics and forecasting

Visual dashboards for marketing activities monitoring
Analysis of trends and customer behavior
Development and training of predictive models

Enhanced customer experience

Customer segmentation with ML
Precise targeting
Customized offers
360° customer portrait

SAP Marketing Cloud is fast and smooth. It can be integrated with databases, internal and external systems, and does not require additional spendings on infrastructure.

Meet and exceed customer expectations, and shorten their shopping journey with SAP Marketing Cloud!

At LeverX, we take advantage of SAP Marketing Cloud — a platform for loyalty management and the creation of personalized customer experiences. This means that we know exactly how to reap all the benefits it offers and improve business performance.

We are always ready to provide you with advice on how to get the most out of using SAP Marketing Cloud for marketing automation. The services we offer include implementation of the platform into the business processes of our clients, integrations with SAP C/4HANA products (upon a request), and support of the solution.

Contact us to learn how to optimize costs and increase profits with SAP Marketing Cloud!

GLOBAL SYSTEM INTEGRATOR

LeverX is an International company with 14 offices in 10 countries that specializes in SAP Implementation and customization.
Full-cycle technology consulting, development, and cost-effective implementation services for successful business transformation and sustainability.
We offer custom software development services to companies to deliver tailor-made solutions that cater to clients' specific requirements

TECHNOLOGY & MANAGEMENT

Short engagement ramp-up and project set-up, strong management
Continuous investment in innovation and early adoption of cutting-edge technologies (Data Science, IoT, Artificial intelligence, Big Data, Blockchain etc.)
Creation of projects in accordance with ISO 9001, ISO 27001, ISO 22301, ISO 55001 quality and safety standards.

EXPERIENCE

20+ years of working with SAP solutions. LeverX is an SAP-certified partner and preferred vendor.
1 600 IT-experts with deep knowledge of the latest SAP technologies and solutions.
950+ successful projects. We help companies of all sizes and across various industries to leverage the power of SAP.

Implementation Roadmap

We follow the SAP Activate methodology, which breaks down the implementation of SAP Marketing Cloud into six essential stages:

Current Processes Evaluation: Assess existing business processes and identify the organization's needs.
Defining Technical Requirements: Create a detailed specification of the functional and technical needs of the new system.

Discover

Setting Goals and Objectives: Establish and agree on the goals to be achieved throughout the project.
Assembling the Project Team: Appoint team members and define their roles and responsibilities.
Project Plan Development: Create a comprehensive plan that outlines project phases, timelines, resources, and key performance indicators.
Budget Determination: Estimate and approve the budget.
Specifications Preparation: Develop the technical and functional specifications for the development team.

Prepare

Ensuring Business Requirements are Met: Check that SAP Marketing Cloud aligns with business requirements and project objectives.
Data Validation: Verify the accuracy and compliance of the data.

Explore

Data Migration: Transfer data from existing systems to the new one.
System Configuration: Set up the solution according to requirements and specifications.
Customization: Develop additional features and modules, if the standard solution does not meet all needs.
Integrations: Configure SAP Marketing Cloud to work with other IT systems and applications.

Realize

Testing: Perform functional, integration, regression, and load testing to ensure that all works correctly.
User Training: Organize sessions to help users become familiar with the new system.

Deploy

System Readiness Check: Verify that the system is ready for operational use.
Launch: Officially transition to active use of SAP Marketing Cloud.
Ongoing Support: Continuously monitor solution performance to identify and resolve any issues.

Run

1

An expert will reach out to you to discuss your specific migration needs and requirements.
2

We will sign an NDA to ensure any sensitive information is kept secure and confidential.
3

We'll work with you to prepare a customized proposal based on the project's scope, timeline, and budget.