Improve customer acquisition with SAP Marketing Cloud

The SAP Marketing Cloud platform will help you automate business processes and enhance interactions with clients

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SAP Marketing Cloud is a platform for efficient multichannel marketing

SAP Marketing Cloud (formerly: SAP Hybris Marketing Cloud) is a solution for automation and management of all marketing processes, starting from planning and setting up campaigns to the evaluation of their effectiveness.

SAP Marketing Cloud offers rich functionality that allows effectively dealing with:

  • commerce marketing
  • marketing resource management
  • customer loyalty management
  • customer profiling and segmentation
  • marketing analytics

 

— How to determine when customers are ready to buy?

— Is there a way to offer your customers the products and services they really need?

— How to create attractive personalized offers?

— How to anticipate the demand and stay ahead of the competition?

— How to attract and retain customers?

 

SAP Marketing Cloud helps to solve these and other issues, allowing you to achieve all of your marketing goals. The platform offers different communication channels, contributing to the improvement of marketing processes and customer acquisition.

 

The key features of the platform include:
Big data processing

Big data processing

Predictive analytics

Predictive analytics

Algorithms that determine targeted groups of customers

Algorithms that determine targeted groups of customers

Creation of customer profiles

Creation of customer profiles

Generation of targeted recommendations

Generation of targeted recommendations

Planning

Planning

Budgeting

Budgeting

Marketing performance management

Marketing performance management

Tools for analysis of marketing campaigns

Tools for analysis of marketing campaigns

Want your marketing campaigns to hit the target? SAP Marketing Cloud helps you with this!

 

 

Increase the number of customers while minimizing costs associated with their attraction

What tools and capabilities of the solution allow you to establish trusting relationships with customers, attract and retain them with personalized offers, and significantly increase your profits?

Support of various channels for interactions with customers

Online stores, mobile applications, e-mail, chats/contact centers, social networks (VK, Facebook, and Twitter)

Planning

Marketing calendar, planning mechanisms, tools for budget allocation and control

Analytics and forecasting

Visual dashboards for marketing activities monitoring, analysis of trends and customer behavior, and development and training of predictive models

Enhanced customer experience

Customer segmentation with ML, precise targeting, customized offers, 360° customer portrait

SAP Marketing Cloud is fast and smooth. It can be integrated with databases, internal and external systems, and does not require additional spendings on infrastructure.

Meet and exceed customer expectations, and shorten their shopping journey with SAP Marketing Cloud!

LeverX will help you implement SAP Marketing Cloud — a powerful engine of marketing campaigns — into your business processes

At LeverX, we take advantage of SAP Marketing Cloud — a platform for loyalty management and the creation of personalized customer experiences. This means that we know exactly how to reap all the benefits it offers and improve business performance.

We are always ready to provide you with advice on how to get the most out of using SAP Marketing Cloud for marketing automation. The services we offer include implementation of the platform into the business processes of our clients, integrations with SAP C/4HANA products (upon a request), and support of the solution.

Contact us to learn how to optimize costs and increase profits with SAP Marketing Cloud!