Improve customer acquisition with SAP Marketing Cloud

Name: leverX Company
Brand: LeverX
Rating: 4.9 (114 reviews)

Ensure accurate and timely payments to employees

Collaborating with an SAP Gold Partner provides access to resources and seasoned professionals, ensuring your project's reliability. Their expertise tailors SAP solutions for your unique needs, optimizing ROI and efficiency.

Partnering with an SAP Global Strategic Supplier goes beyond buyer-seller dynamics. They provide critical solutions for global operations, collaborate on product development, and drive strategic initiatives.

LeverX is a certified partner of the SAP Center of Expertise. This accreditation ensures our unwavering commitment to upholding SAP's highest standards. Our mission is to deliver excellence, providing unparalleled support, and facilitating the seamless integration of SAP solutions into your business framework.

Such companies help businesses solve complex problems, deliver exceptional user experiences, and drive digital transformation using design thinking and innovation expertise. They leverage SAP's best practices and cutting-edge tools to create user-centric solutions.

SAP Marketing Cloud (formerly: SAP Hybris Marketing Cloud) is a solution for automation and management of all marketing processes, starting from planning and setting up campaigns to the evaluation of their effectiveness.

SAP Marketing Cloud offers rich functionality that allows effectively dealing with:

commerce marketing
marketing resource management
customer loyalty management
customer profiling and segmentation
marketing analytics

— How to determine when customers are ready to buy?

— Is there a way to offer your customers the products and services they really need?

— How to create attractive personalized offers?

— How to anticipate the demand and stay ahead of the competition?

— How to attract and retain customers?

SAP Marketing Cloud helps to solve these and other issues, allowing you to achieve all of your marketing goals. The platform offers different communication channels, contributing to the improvement of marketing processes and customer acquisition.

Big data processing

SAP Marketing Cloud handles vast amounts of data, giving you valuable insights into customer behavior and trends.

Predictive analytics

By using predictive analytics, you can anticipate customer needs and make more informed marketing decisions.

Algorithms that determine targeted groups of customers

Smart algorithms automatically identify the best customer segments for your campaigns, improving targeting and engagement.

Creation of customer profiles

SAP Marketing Cloud builds detailed customer profiles, giving you a clear view of preferences and behaviors for personalized marketing.

Generation of targeted recommendations

With tailored recommendations, you can offer customers products or services that interest them.

Planning

The platform helps you plan your marketing activities with ease, ensuring that campaigns align with your overall business goals.

Budgeting

SAP Marketing Cloud simplifies budgeting, allowing you to allocate resources effectively and control spending.

Marketing performance management

Track the success of your campaigns in real time to adjust strategies and improve outcomes with performance management tools.

Tools for analysis of marketing campaigns

The analysis tools offer deep insights into your campaigns’ performance, helping you fine-tune future strategies for better results.

Support of various channels for interactions with customers

Online stores
Mobile applications
E-mail
Chats/contact centers
Social networks (VK, Facebook, and Twitter)

Planning

Marketing calendar
Planning mechanisms
Tools for budget allocation and control

Analytics and forecasting

Visual dashboards for marketing activities monitoring
Analysis of trends and customer behavior
Development and training of predictive models

Enhanced customer experience

Customer segmentation with ML
Precise targeting
Customized offers
360° customer portrait

SAP Marketing Cloud is fast and smooth. It can be integrated with databases, internal and external systems, and does not require additional spendings on infrastructure.

Meet and exceed customer expectations, and shorten their shopping journey with SAP Marketing Cloud!

At LeverX, we take advantage of SAP Marketing Cloud — a platform for loyalty management and the creation of personalized customer experiences. This means that we know exactly how to reap all the benefits it offers and improve business performance.

We are always ready to provide you with advice on how to get the most out of using SAP Marketing Cloud for marketing automation. The services we offer include implementation of the platform into the business processes of our clients, integrations with SAP CX products (upon a request), and support of the solution.

Contact us to learn how to optimize costs and increase profits with SAP Marketing Cloud!

Industries We Serve

Leveraging our experience with SAP together with diverse industrial expertise, we’ll help you select solutions that will drive meaningful, long-term value for your company.

Automotive

Industrial Manufacturing

Transportation & Logistics

Pharmaceuticals & Life Science

Why LeverX?

Proven track record

For over 20 years, we have helped businesses worldwide succeed with SAP. We’ve already completed 950+ projects for over 800 clients, including top names on the Fortune 500 list.

Industry experts

The LeverX team comprises professionals with hands-on knowledge in 30+ industries, including manufacturing, logistics, and oil  and gas.

SAP partnership

We implement SAP projects end-to-end  and collaborate with SAP on the development and enhancement of its existing solutions.

Quality and security track record

LeverX operates in compliance with international standards such as ISO 9001, ISO 27001, ISO 22301, and ISO 55001, ensuring reliability and quality in every project.

Investment in innovation

We actively integrate advanced technologies, such as Data Science, IoT, AI, Big Data, Blockchain, and others, to help clients efficiently address their business challenges.

Flexibility

Our team is available 24/7, which enables us to quickly deploy projects, maintain process transparency, and adapt each development phase to meet your specific requirements.

Implementation Roadmap

We follow the SAP Activate methodology, which breaks down the implementation of SAP Marketing Cloud into six essential stages:

Current Processes Evaluation: Assess existing business processes and identify the organization's needs.
Defining Technical Requirements: Create a detailed specification of the functional and technical needs of the new system.

Discover

Setting Goals and Objectives: Establish and agree on the goals to be achieved throughout the project.
Assembling the Project Team: Appoint team members and define their roles and responsibilities.
Project Plan Development: Create a comprehensive plan that outlines project phases, timelines, resources, and key performance indicators.
Budget Determination: Estimate and approve the budget.
Specifications Preparation: Develop the technical and functional specifications for the development team.

Prepare

Ensuring Business Requirements are Met: Check that SAP Marketing Cloud aligns with business requirements and project objectives.
Data Validation: Verify the accuracy and compliance of the data.

Explore

Data Migration: Transfer data from existing systems to the new one.
System Configuration: Set up the solution according to requirements and specifications.
Customization: Develop additional features and modules, if the standard solution does not meet all needs.
Integrations: Configure SAP Marketing Cloud to work with other IT systems and applications.

Realize

Testing: Perform functional, integration, regression, and load testing to ensure that all works correctly.
User Training: Organize sessions to help users become familiar with the new system.

Deploy

System Readiness Check: Verify that the system is ready for operational use.
Launch: Officially transition to active use of SAP Marketing Cloud.
Ongoing Support: Continuously monitor solution performance to identify and resolve any issues.

Run

FAQ

How does SAP Marketing Cloud improve customer targeting?

SAP Marketing Cloud allows businesses to segment their customer base depending on behavior, preferences, and demographics, ensuring personalized and relevant marketing messages.

Can SAP Marketing Cloud integrate with other SAP solutions?

Yes, SAP Marketing Cloud integrates with SAP S/4HANA, SAP CRM, and SAP Customer Experience to provide a unified view of customer interactions and marketing activities.

How does SAP Marketing Cloud help with campaign automation?

SAP Marketing Cloud automates campaign workflows, targeting the right audience at the right time with relevant messages, improving lead conversion rates and customer engagement.

Can SAP Marketing Cloud track marketing ROI?

Yes, SAP Marketing Cloud offers advanced analytics tools to measure the effectiveness of campaigns and track ROI, helping businesses optimize their marketing strategies.

1

An expert will reach out to you to discuss your specific migration needs and requirements.
2

We'll sign an NDA to ensure any sensitive information is kept secure and confidential.
3

We'll work with you to prepare a customized proposal based on the project's scope, timeline, and budget.