LeverX developed a comprehensive sales analytics platform with numerous modules and integrated it with SAP to streamline distributors' operations and help them optimize their performance.
CPG Data is a US-based company that empowers the beverage industry with real-time, total market visibility. CPG Data provides only the necessary reports and analytics for tracking the major retail metrics.
Our team was tasked to deliver a B2B platform, including web and mobile applications, for efficient uploading, storing, and managing sales data collected by sales reps from multiple channels (stores, restaurants, etc.) in a centralized location. The collected data contained information about represented or “displayed” brands and volumes at each point of sale, including tracking menus, shelves, and store displays.
The solution aimed to provide on-the-go working opportunities and enable managers to access real-time analytical insights.
Over the years, CPG Data collected tremendous amounts of data. In terms of numbers, it has:
Due to the data volume, functionality, and client base growth, we have overcome a number of challenges since the project started in 2013:
We developed and extended a sales analytics platform on AWS Cloud in the form of native Android and iOS mobile applications. The platform provides centralized data management, online data sharing capabilities, real-time updates, data analytics and visualization, and other tools to streamline distributors' work.
CPG Data brings real-time incentive results straight to your phone. Sales reps see the relevant data, the amount they earn on each incentive, and a leaderboard with their peers.
The real-time mobile gap-tracking feature Increases the efficiency of the distributors’ ad campaigns to 100%. It's simple; sales representatives just take photos of shop displays, upload ad features, and get instant alerts on gaps (if any).
Real-time statistics on how distributors run ads and execute incentives are provided in an aggregated view to suppliers’ mobile devices.
The feature allows working completely offline while still using features to check in when entering the location, create reports, take photos, and synchronize them with the server when possible.
Seamless integration between customer selling points and brand portfolio records with CPG Data using AI tools for data cleanup.
Industry-leading AI and Image Recognition perform with 91% accuracy, saving up to 80% of time for sales representatives' report creation.
By analyzing historical sales data across similar nearby accounts, the solution suggests brands that can be the next best candidates to add to the existing account portfolio.
Emerging Generative AI technology enables a chat-based interface for large data sources, providing quick answers to ad-hoc queries. By leveraging a comprehensive AI pipeline built on Amazon Bedrock, ChatCPG derives robust insights from customer data.
The major stages of the product development included:
The LeverX team successfully developed a market-ready sales analytics platform that meets the industry needs and ensures users' efficient, convenient, and well-organized operation. The platform is now considered an industry-leading solution in its area, giving the client a strong competitive edge. Moreover, it continuously grows as we add new features to make it more flexible and responsive to changing customer requirements.